Inspired by Canada’s Media Literacy Week, the annual U.S. Media Literacy Week is hosted by the National Association for Media Literacy Education (NAMLE). The mission is to highlight the power of media literacy education and its essential role in education all across the country. U.S. Media Literacy Week calls attention to media literacy education by bringing together hundreds of partners for events and activities around the country.
The theme for U.S. Media Literacy Week celebrates one of the five components of media literacy’s definition each day of Media Literacy Week: Access, Analyze, Evaluate, Create, and Act.
Media Literacy: The Basic Definition
Media literacy is the ability to ACCESS, ANALYZE, EVALUATE, CREATE, and ACT using all forms of communication. In its simplest terms, media literacy builds upon the foundation of traditional literacy and offers new forms of reading and writing. Media literacy empowers people to be critical thinkers and makers, effective communicators, and active citizens.
The Core Principles of Media Literacy Education
Media Literacy Education requires active inquiry and critical thinking about the messages we receive and create.
Media Literacy Education expands the concept of literacy to include all forms of media (i.e., reading and writing).
Media Literacy Education builds and reinforces skills for learners of all ages. Like print literacy, those skills necessitate integrated, interactive, and repeated practice.
Media Literacy Education develops informed, reflective and engaged participants essential for a democratic society.
Media Literacy Education recognizes that media are a part of culture and function as agents of socialization.
Media Literacy Education affirms that people use their individual skills, beliefs and experiences to construct their own meanings from media messages.
The Euphorigen Investigation Escape Room
The Euphorigen Investigation: The Government wants to introduce the supplement "Euphorigen" into the water supply to boost brain activity and productivity, but does it work as well as the company that created it claims? You have 45 minutes to track down whatever information you can on Euphorigen to uncover the truth, and spread the word!